PRISM is a marketing organisation made of software — one Brand Brain, one orchestrator and six specialist agents running your spend, catalogue, retention and localisation as a continuous, governed loop over the stack you already have.
Blended ROAS looks healthy. Net of product cost it’s underwater — and the ad platforms are claiming credit for orders your stores, organic and repeat customers drove. PRISM reconciles Shopify, the ad platforms and GA4 on the timestamp and shows the truth in 48 hours.
Triple Whale and Northbeam report the leak. PRISM acts on it — on brand, inside hard caps, with your sign-off. Autonomy you can actually trust because it’s governed by data, not vibes.
Every action category sits in Tier 1 (human), 2 (sample) or 3 (autonomous). Move a category and the queue re-gates instantly.
Writes are idempotent and carry a rollback token. An agent may cut waste freely; it can't raise spend past a cap without a human.
Every decision, who made it, and the Brand Brain version it was stamped with — a full, queryable trail.
A versioned knowledge base per brand — voice, facts, the never-get-this-wrong rules — that grounds every output and compounds.
A brand-agnostic core plus a category pack and the brand’s own Brain. The packs compound across every brand in a category — the moat a horizontal dashboard can’t build.
Rewrites the product story in brand voice, grounded in real catalogue facts — fills the premium story that justifies the price.
Paces spend to verified contribution, pauses dead ad sets inside caps, reconciles the platforms against the store ledger.
Lifecycle, replenishment and second-order journeys; localisation — the work that turns one order into a relationship.
A house of brands — each run by its own CEO, each with its own Brain, pack and governance — under one engine and one portfolio lens. The group CMO sees where the money is bleeding; each brand drills into its own audit.
Illustrative portfolio · one group, four labels, ~₹38.5L/yr in gross profit mapped and recoverable.
Connect read-only. Get your leak chart, true contribution-ROAS reconciliation and a ranked findings register — in 48 hours.
Remediation runs under sample review, then graduates tier by tier as the brand earns trust. You hold the gates the whole way.
Every cycle writes a learning back. Per-brand switching cost grows; the pack library compounds across the category.