The autonomous CMO · Governed

Your ad platform grades its own homework. PRISM checks it — then fixes it.

PRISM reconciles what the ad platforms claim against what your store and analytics verify, shows the true after-cost return — then fixes what it finds. On brand, inside hard caps, with your sign-off.

0.56×
true ROAS surfaced on a real ₹4L/mo spend
₹38.5L/yr
bleed mapped across a 4-brand group
Reversible
every action gated by policy, undoable
The wedge

The number on your dashboard lies in your favour.

Blended ROAS looks healthy. Net of product cost it’s underwater — and the ad platforms claim credit for orders your store, organic and repeat customers drove. PRISM reconciles Shopify, the ad platforms and GA4 on the timestamp and shows the truth in 48 hours.

Blended ROAS
what the platform shows
1.81×
After product cost
true contribution-ROAS
0.91×
Verified by store
ads claim 90% of all orders
−10%
From a live audit — not a mock-up
35.3×
more orders claimed by the ad platform than analytics verified
0.29×
true contribution-ROAS after product cost
₹1,872
cost to acquire a ₹1,132 order

A devotional commerce brand — store, ad platform and analytics reconciled over the same 90 days. The dashboard said the ads were working. The ledger said otherwise.

Run this on your brand — free →
What PRISM sees

One number in. The whole truth out.

The vendor figure, refracted into what’s actually true — each ray measured, then routed to the agent that owns the fix. Switch category to see the same engine on a different vertical.

PRISM0.56× ROASa devotional brand flying on one vendor numberPRISM refracts it into what's actually trueCatalogueAcquisitionInsightsRetentionContentGlobalA third can't be bought38.6% sold out · 93 of 241CATALOGUE F-05Paying to sell0.56× — loses money monthlyACQUISITION F-01The number is inflatedMeta purchases > store ordersINSIGHTS F-04No second order9.7% repeat · LTV ₹1,479RETENTION F-09The owned list sits idle2,453 emails · blog darkCONTENT F-11Global never opened0 of 1,680 shipped abroadGLOBAL F-13

Spend in. Return and waste out.

The same number, traced: each channel’s spend ends where it actually ended — productive return above, waste diverted below in red. Hover any ribbon to follow it.

Meta Prospecting · ₹2.40L spendMeta Prospecting · productive ₹1.30LMeta Prospecting · wasted ₹1.10L (returned less than it cost)Meta Retargeting · ₹90,000 spendMeta Retargeting · productive ₹60,000Meta Retargeting · wasted ₹30,000 (returned less than it cost)Google Shopping · ₹50,000 spendGoogle Shopping · productive ₹40,000Google Shopping · wasted ₹10,000 (returned less than it cost)Influencer · ₹26,000 spendInfluencer · productive ₹0Influencer · wasted ₹26,000 (returned less than it cost)SPEND IN₹4.06LMETA PROSPECTING₹2.40LMETA RETARGETING₹90,000GOOGLE SHOPPING₹50,000INFLUENCER₹26,000PRODUCTIVE ₹2.30L₹2.30L revenue · 0.56×WASTED ₹1.76Lreturned less than it cost

Illustrative, by vertical pack. In the console both run live from your connected data.

What it does

Dashboards report the leak. PRISM stops it.

A dashboard that only reports is homework you still have to do. PRISM closes the loop — and every step is gated by your policy, reversible, and written to an append-only ledger.

Find

The Spend Truth audit

Connect read-only. Your leak chart, true contribution-ROAS and a ranked findings register — verified against your own store, in 48 hours.

Fix

Governed execution

Dead ad sets paused and budgets paced under your gates — inside hard caps, human approval above your threshold, undoable from the ledger.

Create

On-brand creative

A versioned Brand Brain grounds every ad and product story in your voice and your facts. Claims are flagged and nothing ships until you approve.

Prove

Expected → realized

Every approval carries a projected number; the results board shows what actually moved after you shipped — observed, never overclaimed.

One engine, six agents, swappable vertical packs — devotional · apparel · custom/premium · FMCG. Runs a single brand or a whole portfolio under one group lens.

Selling on marketplaces?

The marketplace lies about your payout, too.

PRISM joins what you sold to what the settlement statement actually paid — and surfaces the cash leaking through unsettled orders, short-payments and return clawbacks. Arithmetic on your own two documents; we never assume a fee we can’t see.

Marketplace sales booked
across Myntra · Amazon · Flipkart
₹14.2L
Net actually settled
after their stated commission + fees + tax
₹9.8L
Leaking through the cracks
unsettled + short-paid + clawbacks — recoverable
₹2.6L

Illustrative. In the console, computed live from your sales report vs the marketplace’s own settlement export — CSV or Excel.

Try it now

Drop your website. We’ll find the thread.

Our AI CMO reads your site, infers who your customers are, then finds the one online thread where they’re asking for what you built — quoted verbatim, scored for genuine demand. If there’s no real signal, it says so.

Drop a URL · our AI CMO reads the site, then finds where its customers are asking for it.
See your Spend Truth

What is your real ROAS — after cost, verified against your store?

Not ready to connect yet? Get the Spend Truth playbook by email.